How the 5% Turn AI Pilots into Profit
In our new playbook – Beyond the Band-Aid: How the 5% Turn AI Pilots into Profit – we unpack how to transform generative AI into your organisation’s strategic engine.

Just 5% of organisations are generating measurable returns from generative AI.
If you want to join them it’s time to change your approach.
The reality is brutal: most pilot projects fail to deliver value. 46% are scrapped before they’ve even reached rollout. That’s time, money and momentum gone. But this isn’t the moment to stop using AI. It’s the moment to start using it strategically.
Our playbook shows you how to turn AI from scattered experiments into a strategic engine.
A practical step-by-step guide to building an operating model that drives value and moves P&L lines. Go from isolated Band-Aid fixes to a scalable, production-ready AI capability that actually delivers.
What you'll find in this playbook:
The signs you’ve got a Band-Aid problem – From zero ROI and data fragmentation to teams that don’t trust the tools and snowballing shadow AI use.
How to map, diagnose and prioritise – Uncover where value flows or fails then turn those insights into a focused AI backlog that drives measurable returns.
The path to a new operating model – Assess your people, processes, data, tech and governance to decide what to automate, what to augment and what stays human.
How to build for scale – Understand how to audit your platforms and data, design a target state to handle dashboards and agents, and go beyond proof of concepts to build at scale.
The mindset of the top 5% – Develop the rethink, reuse, recycle habits of leaders that are harnessing the full potential of generative AI
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